Blamo! The T-Shirt is the Tie with Bijan Shahvali of Intramural
Jan 19, 2026
Bijan Shahvali, founder of Intramural and vintage curator, dives into the world of vintage fashion. He discusses his transition from a tea sales career to launching a popular vintage brand. Bijan highlights his collaboration with Drake's, showcasing how vintage tees can elevate tailored looks. The conversation also explores the nostalgia tied to personal style, the significance of storytelling in vintage pieces, and why T-shirts have become the modern tie. Bijan even shares practical care tips for restoring vintage whites, making it a must-listen for fashion enthusiasts!
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From Tea Sales To Full-Time Vintage
- Bijan moved from L.A. to New York in 2014 and worked in specialty tea sales before starting Intramural.
- He used losing his job in 2018–19 as the catalyst to turn his side project into a full-time business.
Launch Fast, Use Your Own Inventory
- Start selling items from your own collection instead of buying inventory up front.
- Pick a name and iterate; don't let branding paralysis stop you from launching.
Presentation With Practical Constraints
- Bijan prioritized uniform presentation to scale listings without overinvesting time per item.
- He accepted practical concessions to keep prices fair and operations sustainable.
