IN CLEAR FOCUS: Thom Mozloom of The M Network discusses why brands like Bud Light and Cracker Barrel face backlash. He argues their marketers don't understand, or even like, their core audience. Thom explains how to navigate controversy with honesty and why values-driven marketing, not just purpose-led, is key to building loyalty. He also shares fresh research on news consumption and why he believes attention spans haven't shrunk but tolerance for bad content has.
