From Bulgaria to Greece: Fibank’s Hyper‑Personalised Banking (E121)

Fibank’s Chief Digital Officer Vladimir Ikonomov talks about the bank’s digital‑only expansion into Greece and the innovative services it’s bringing to customers. Learn how a traditional bank is positioning itself alongside fintechs and what the future of banking looks like.

☑️ 24/7 localized customer support with native Greek speakers

☑️ Real‑time payments, instant loan approvals and AI‑driven hyper‑personalization

☑️ MyFibank app perks: permanent 1% interest on current accounts, up to 2% on term deposits, and cashback on card transactions

☑️ Competitive strategy against fintechs and plans for further regional growth

☑️ Vision for the next 5‑6 years: voice‑command assistants, instant product issuance, and the evolving role of physical branches

00:00:00 Intro

00:01:47  Vladimir’s role, background and experience at Fibank.

00:03:09  Traditional Banking Embraces Digital

00:04:38  Current Digital‑Banking Trends

00:08:15  24/7 Live Support as a Competitive Edge

00:10:24  Expansion Into Greece

00:12:05  Creating a Local Value Proposition & Competing with Fintechs

00:14:58 FinTech‑Style Benefits from a Traditional Bank

00:16:21  The Critical Role of Localization

00:18:07  Targeting Greek Millennials

00:19:34  Debunking the “Traditional Banks Are Slow” Myth

00:20:21  Addressing Money‑Anxiety

00:21:16  Lesson from Western Europe

00:22:13  AI & Data Science in Practice

00:23:25  Future Outlook: Voice‑Activated Banking & Instant Products