13: On Audio Branding, Archetypes & The Hero's Journey (feat. Dave Monk)

Who do your prospects and clients need you to be? What approach, tone, or style will most attract them? And what if you remove the visual aspects from your brand - relying solely on your voice to make your mark?

This week, Annie is joined by the marvelous Dave Monk, out of Perth, Western Australia. Dave is a podcasting expert, marketing strategist, and avid reader who shares how following The Hero's Journey (and knowing the boundaries of your archetype) can dramatically change your narrative.

*Parentpreneur advisory: this episode contains colorful language

Connect with Dave by joining his mailing list.
And don't forget to listen and subscribe to his podcasts, 12 Hats Radio and The Friendly Futurist!

This episode contains references to the following recommended reads:
The Hero and The Outlaw by Pearson and Mark
Heroes, Monsters, and Messiahs by Elizabeth Hirschman
Man and His Symbols by Carl G. Jung
and The Hero's Journey by Joseph Campbell

Tired of feeling sleazy when you sell - or avoiding "the ask" altogether? Annie P.'s free masterclass is for you.

For full show notes and more visit www.toolegitimatetoquit.com