B2B Marketing Exchange Unspam Your Brand: Account Intelligence For Smarter GTM
Jun 8, 2022
34:08
Spam isn’t just unwanted emails — it’s talking at people instead of with them. In the latest episode of the B2BMX podcast, Host Klaudia Tirico is bringing listeners back to the Scottsdale stage for Jon Miller’s keynote, “Unspam Your Brand: Account Intelligence For Smarter GTM.”
Throughout this episode, Miller will show you exactly how you can start using account intelligence to spot opportunities earlier, engage with prospects more intelligently and close deals faster. You’ll learn:
- Why GTM fragmentation forces smart people to do stupid things (like spam their buyers);
- How to develop your own Account Intelligence strategy and inject relevance into every step of every buying process; and
- Practical tips and campaign ideas you can implement at your company right away.
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