The Best One Yet 🥤 “Diet Bros” – Diet Coke’s political rebrand. Tennis’ collusion case. BYD’s 5-minute EV.
Mar 20, 2025
Diet Coke has made a surprising pivot, now appealing to the Hustle Bros and political circles. In tennis, a lawsuit highlights the monopolistic nature of professional sports and player compensation issues. Excitingly, a Chinese company has unveiled electric vehicle technology that charges in just five minutes, raising the bar for competition. Plus, the Oregon Ducks set a record with an impressive 26,700-mile road trip, blending sports and logistics in a curious tale.
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Unintended Adoption
- Sometimes brands find success with unintended audiences, called unintended adoption.
- Examples include Carhartt (streetwear), Rolex (status symbol), and Stanley mugs (TikTok).
Diet Coke's Unexpected Consumers
- Diet Coke, marketed to women, has unexpectedly become popular with a male demographic.
- This includes figures like Donald Trump, Elon Musk, and CEOs, making it the "drink of hustle dudes."
China's EV Advantage
- China's rapid EV adoption stems from a lack of status quo bias.
- Many Chinese buyers are purchasing their first car, and it's electric, unlike Americans attached to gas cars.