In today’s episode, Allison Macleod, the EVP of Global Marketing at Flywire takes us through a real case study on how she built and executed the marketing strategy at Flywire -- a payments company with 12 offices around the world, catering to multiple countries, each with different financial systems.
She talks about:
--> How she went about building the strategy and prioritizations
--> What were her key channels before COVID-19? Where did the event budgets redirected to?
--> How did they niche down on the industries to go after?
--> How does their marketing strategy vary for each industry vertical?
--> The marketing team structure and how they measure success?
--> Their martech stack and lot more...
The Yaag Project