Welcome to Episode #296: Ten P's to Building a Successful Business with Lord Bilimoria, the founder of Cobra Beer and currently operates as the company's chairman. In addition to his business activity, Bilimoria is a politically active crossbench member of the House of Lords, currently serves as Chancellor of the University of Birmingham and is President of the Confederation of British Industry.

During this episode, Ten P's to Building a Successful Business, we will be talking about:

- Creating a unique product creates differentiation from other brands and this could be an asset and your selling point to success

- In business, it's always important to focus on these: Product, Price, Place, Promotion, Finance, Passion, Principles, Profit, Brand

- For a brand to stand out, always delivery a consistent experience and you can do this by building a mentality of striving for perfection

Learn more about the content discussed in this episode:

- Learn more about Lord Bilimoria by reading through his website here.