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The Hustle Daily Show
Is chasing TikTok a mistake for YouTube?
Sep 6, 2023
YouTube's attempt to copy TikTok and doubts from senior staff, economic effects of wildfires in Hawaii, competition between TikTok and YouTube in advertising and revenue trends, TikTok's efforts to improve social networking.
08:38
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Quick takeaways
- YouTube's Shorts feature, modeled after TikTok, has gained 2 billion users since its launch, but some insiders are concerned it has come at the expense of long-form content on YouTube.
- The popularity of TikTok has led to a convergence of functions across social media platforms, potentially resulting in a more uniform user experience, but short-form videos can still complement longer-form content and offer a variety of engagement options.
Deep dives
YouTube's Shorts Feature Raises Doubts among Senior Staffers
YouTube's attempt to copy TikTok with its Shorts feature has reportedly raised doubts among some senior staff. Shorts, which allows users to create and upload videos up to 60 seconds in length, has gained 2 billion users since its launch. However, insiders worry that the popularity of Shorts has come at the expense of YouTube's long-form content. Despite concerns, YouTube may have no choice but to keep up with consumer tastes, especially those of younger users. It's worth noting that YouTube still generates substantial ad revenue, with sales rising 4.4% in Q2.
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