Episode 95 Table of Contents

Special Guest: Jessie

Co-Host: Sophie Allen + Mike Milas

4:07 Fourth of July Holiday - Check Web 2.0 for ongoing sales

4:37 GMB Talk with Jessie

- 300 recurring monthly + 200 monthly campaigns, hands-on in a lot of niches and countries

- GMB has to "keep up" because Google is changing recurringly

- Latest change was an Algorithm Update (As of July 1st)

- Google is shifting towards more authoritative and trustworthy brands, Google is attempting to get rid of spam listings

- You must have a "consistent" presence online for Google to even verify you on GMB

- Increase in brand building

- Seeing improvements in listings that have built said brands

- "Quick fixes" will usually lead to a suspension or filtering

- Google considers putting "city" names in your listings as "keyword stuffing"; overall this is not a "good" "quick fix"

- Think of a brand name and use a keyword, use "puns" to your advantage

19:28 GMB Campaign Updates

- A great deal of focus on brand building

- More quality signals, and more signals that are prominent for that brand (Niche-Specific)

- Custom signals package has launched, available as an add-on

- Revamped GMB campaigns, made simpler

- Article publishing and additional unique brand building that is more customer-specific

- They review your specific Niche and do what they can for your brand

Brand Updates

- 4th of July Sale Started Today!

- 10k in SEO Services

- Giveaway To Philadelphia Mastermind (Tickets for hotel and flight)

- Bigger Mastermind

- Rebuilt press release syndication platform, syndicated to more and better platforms

Ap News Feature

- Brand write up article that will be published on the associative press website

SEO News for the Past Week

- Part 2 Final Update (Spam Update)

- No Major Changes

- Google is depreciating broadcast modifier;(its already changed)

- Google announced that they had used M.U.M in more complex search understandings

- Google may be testing some forum listings in search

- Google Says - Google updated their help document with redirects, John Mueller made comments about search counsel. He responded with if they are important pages and they are not indexed then it is a problem.

Q&A:

24:51 If you are doing working for a GMB national company do you stay away from putting all of USA as the service areas

30:10 Would it be a good idea to remove the phone numbers that are on my existing posts?

33:45 If a GMB location had a lot of citations to it, and another business came into that office/suite, does the new business have to get all of those old citations deleted for it to rank well for the new business

41:29 Do you think putting the phone number in the title tag will hurt the brand?

55:07 What about pushing traffic to increase CTR?

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