Metrics that Measure Up cover image

Metrics that Measure Up

The Future of SaaS Events - with Poya Osgouei

Dec 1, 2024
29:09

Poya Osgouei has been responsible for securing sponsorships for some of the largest B2B events including SaaStr, Lenny's and Friends Summit, Elevate by Plato and shares his insights on the future of B2B tech events.

During this episode, Poya and Ray discuss the following topics:

  • The state of B2B tech events
  • The future of B2B tech events
  • Community, Brand or Revenue - the "why" behind B2B tech events
  • The Power of Networking
  • The ROI of B2B tech events


If you are considering hosting a b2b tech event, sponsoring a b2b tech event or attending a b2b tech event, this episode is chalked full of insights, perspectives and the return on investment thesis to consider.

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