Cathy Marcus, Co-CEO and Global COO of PGIM Real Estate, discusses real estate investments and their impact on wellness, the difference between private and public markets in real estate, the slowdown in transactions and preferences of investors in commercial real estate, the potential impact of geopolitics and elections on commercial real estate, and the global real estate investing and the importance of being a global provider.
Global investing is now driven by diversification rather than yield premiums, with sophisticated investors seeking to reduce risk and capitalize on growth prospects in different markets.
Brexit continues to pose challenges for the UK real estate market, with negative economic ramifications persisting and affecting real estate values and market outlook.
Being a global real estate investor offers diversification benefits and growth opportunities, but it requires a comprehensive understanding of local markets, expertise, and a strong network.
Deep dives
Global Investing and Diversification Trends in Real Estate
Global investing is now driven by diversification rather than yield premiums. Sophisticated investors are allocating globally to reduce risk and capitalize on growth prospects in different markets. Non-developing mature markets no longer offer substantial risk premiums. Instead, investors seek diversification across countries and regions. This trend is here to stay, as being a global player requires a global presence. Europe remains an attractive market for investment, despite ongoing economic challenges. Demographics, digitalization, and decarbonization are key themes driving opportunities in the real estate sector, with a focus on affordable housing and seniors housing crisis.
The Impact of Brexit on the UK Real Estate Market
Brexit continues to pose challenges for the UK real estate market. Negative economic ramifications persist, leading to concerns and uncertainty. Companies have relocated away from London, affecting the regulatory landscape. Affordable housing remains a critical issue in the UK, exacerbating the shortage of affordable options for first-time buyers and seniors. The recovery from Brexit remains slow, impacting real estate values and market outlook.
The Benefits and Challenges of Being a Global Real Estate Investor
Global real estate investing offers diversification benefits and opportunities for growth. Being a global investor allows for exposure to different markets, economies, and demographic trends. However, it also presents challenges, such as navigating varying regulations and market conditions, understanding cultural nuances, and managing international operations. To succeed as a global real estate investor, a comprehensive understanding of local markets, expertise, and a strong network are essential.
Converting office to residential: Challenges and limitations
Converting office buildings into affordable housing is an appealing concept, but it faces several challenges. Only a small percentage of office stock is suitable for conversion, as the physical structures differ significantly. The cost of acquiring land and demolishing existing buildings makes the conversion process expensive. Furthermore, residential requirements such as windows, plumbing, unit configuration, and amenities make the conversion even more challenging. While some conversions are happening in certain areas, it is not a widespread solution.
Integrating ESG factors into real estate investing
ESG (Environmental, Social, and Governance) factors are integral to real estate investing. Sustainable buildings with lower energy consumption, efficient systems, and proximity to public transportation not only attract higher income but also command higher asset values. ESG certifications and green initiatives contribute to reducing operating expenses, thereby increasing the profitability of real estate assets. The real estate industry aligns well with ESG goals, with a focus on sustainability, safety, and tenant preferences. ESG integration is considered essential and beneficial for real estate investment.
Bloomberg Radio host Barry Ritholtz speaks to Cathy Marcus, co-chief executive officer and global chief operating officer of PGIM Real Estate. As co-CEO, Marcus develops and leads the company's global strategy. As global COO, she is responsible for overseeing business and investment operations globally. Marcus is co-chair of the board of directors of RealAssetX, PGIM Real Estate’s innovation lab aimed at accelerating advancement in the real assets industry. She was previously senior portfolio manager for PGIM Real Estate’s flagship core equity real estate fund.