Jane Mahoney begins the reader revenue journey with a little Reader-Rev 101, team diversity, and willingness to pay

Jane Mahoney is Head of Reader Revenue at Private Media in Australia, which owns the popular Crikey, Smart Co, and The Mandarin mastheads.

When Jane Mahoney at Private Media in Melbourne signed up for our newsletters a couple of weeks ago, she said she was about to set up a reader revenue practice for her company. Obviously I was excited and I asked if she would talk us through her journey and the process every week — a little reader revenue nerd-fest on Splice Pink.

Hosted and produced by Rishad Patel, co-founder of Splice.