Lazy, Legal, and the Default Language: Flipping the Mindset on Customer Communications

Every customer communication, no matter how small, is a moment of trust. Transactional communications—like order confirmations, account updates, or payment notices—can have an outsized effect on your brand and reputation. After all, the brand customers know is the one they experience every day. What makes good customer communications? And how can the language you choose help you make the most of every touchpoint? In this episode of HearSay, Senior Vice President Maria Boos shares her insights on the impact of customer communications, why so many companies struggle to get them right, and how to make them work for you, not against you.