As U.S. Latino purchasing power approaches $3.5 trillion, Latino public affairs and communications professionals are making a difference in diverse and mass markets, and in their community. Estuardo Rodriguez, in addition to his work at the DC public affairs firm The Raben Group, serves as CEO of Friends of the National Museum of the American Latino. Sonia Diaz is president of Miami-based Zaid Communications and the Hispanic Public Relations Association.
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