#28 AI and the Driving Experience: Enhancing EVs Through Smart Technology

On this episode, Eric Wood, Vice President of Product Experience at Rivian, discusses the future of EVs and software-defined vehicles, emphasizing the need for seamless integration and personalized experiences. He also digs into the importance of collaboration and empathy in design and he highlights the significance of customer-centric leadership and building brands that deliver on promises.

Tune in to learn:

• How software-defined vehicles allow for continuous updates and improvements through over-the-air software updates, enhancing the product experience.
• The importance of addressing customer feedback and how to meet the needs of a wider audience.
• The future of EVs and software-defined vehicles and why it involves seamless integration, personalized experiences, and the use of AI to enhance the driving experience.
• Why collaboration and empathy are essential skills in design that enable effective problem-solving and the creation of innovative solutions.
• How to address behavioral issues in the workplace and why you need to prioritize the well-being of the team.
• How to simplify complex products by prioritizing features based on user needs and thinking from first principles to create unique and intuitive experiences.
• How to gain inspiration from YouTube and where other industries can provide fresh perspectives and ideas for design and user experience.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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Mission.org is a media studio producing content alongside world-class clients. 
Learn more at mission.org