Action Academy | Replace The Job You Hate With A Life You Love This $14M Hospitality Deal Will Redefine Travel in the U.S. w/ Steve Turk & Ben Wolff
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Jun 3, 2025 Join Steve Turk, a seasoned hospitality professional, and Ben Wolff, founder of Onera and an expert in experiential hospitality, as they delve into revolutionary concepts in the industry. They discuss the rise of luxury landscape resorts and the innovative strategies needed for 2030's travel demands. Hear about their unique project inspired by tropical destinations, focusing on sustainable agritourism. They also explore the benefits of land lease deals and the importance of partnerships in redefining hospitality in South Florida.
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Steve Turk's Career Shift
- Steve Turk left his corporate luxury hotel executive job to start his own hospitality business ventures in 2021.
- He built a podcast and brand that helped him gain consulting contracts and industry influence.
Emerging Hospitality Trends
- Luxury hotels remain strong but offer less uniqueness due to saturation in short-term rentals.
- Travelers now seek unique, wellness-focused, outdoor experiences that create memorable stays for families and couples.
Experiential Travel Inspiration
- Brian Luebben experienced popular expensive experiential igloos in Iceland booked out months ahead.
- This inspired him to study experiential hospitality worldwide and note how the U.S. market lags behind in this.