In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business.

We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week).

If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging.

Listen to the full episode to hear:

How to optimize your Instagram profile so it works for you even when you’re not actively posting
Why social media shouldn’t run your business — or your life
How to create intentional content that aligns with your offers and helps convert followers into clients
Tara’s plan for her own 90-day challenge to revive her social media presence in a way that feels aligned and manageable

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

FREE Resources to Grow Your Online Business:

YouTube Workshop Registration: https://creatorfasttrack.com/workshop-registration
Learn more about Tara: https://xotara.us/socialbizcard/

Work with Gillian Perkins:

Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
Get your online biz started with Startup Society: https://startupsociety.com
Learn more about Gillian: https://gillianperkins.com
Instagram: @GillianZPerkins

Dealing with Workplace Conflict: Karin Hurt