Sound Bites with Bill Binch Joe Chernov: Why Pipeline Metrics Alone Aren’t Enough Anymore
This episode of “Sound Bites” with Bill Binch features Joe Chernov, executive in residence at Battery Ventures. Joe shares how companies can break away from crowded markets, leverage AI to drive efficiency and rethink the structure of go-to-market teams to stay competitive in today’s fast-changing technology landscape.
Key Takeaways:
(08:27) Don’t Market Only Where You Can Measure
(16:52) Use AI To Drive Efficiency
(20:01) Pipeline Always Matters Most
(24:48) Attribution Needs a Smarter Model
(30:39) AI Changes How Teams Operate
(41:52) Sales and Marketing Need Trust
Resources Mentioned:
https://www.linkedin.com/in/jchernov/
Battery Ventures | Website
http://www.battery.com
https://stockx.com/
https://www.pendo.io/
https://www.hubspot.com/
https://www.oracle.com/ph/cx/marketing/automation/
https://www.insightsquared.com/
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#GTMStrategy #SaaSMarketing #ABMStrategy #Product Marketing