Join Andrew Green in a new episode of Design Surfaces! He sits down with Michael Webster, Canva’s Creative Director of Brand, to dive deep into the vibrant and dynamic world of brand design at Canva. Michael shares his journey, the evolution of the brand, and how the team’s focus on refining and elevating Canva's brand image has paralleled the company's rapid growth. They discuss the integration of brand identity with product design, the strategic use of color and motion, and the behind-the-scenes of Canva Create's branding process. Michael also offers insights into how Canva's brand team leverages user feedback to shape a brand that not only represents the product but also resonates deeply with users across the globe.
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