I interview Nathan Hirsch, founder of ECom Balance to discuss the importance of standard operating procedures (SOPs), effective hiring practices, and leveraging SEO for business growth.

Key Takeaways:

SOPs are essential for scalability: Nathan emphasizes the importance of creating detailed SOPs for every part of the business and regularly updating them to maintain efficiency.
Hiring the right people is critical: Nathan shares his strategy for hiring A-players and the importance of setting clear expectations and processes during onboarding.
Market validation before investment: Before fully launching a business, ensure there is a market for it by testing ideas with potential clients and proving your ability to retain them.
Balancing automation and human touch: Nathan explains how automation can help, but emphasizes the importance of keeping a personal touch in customer interactions, especially in SEO and customer service.

Episode Highlights:

“Prove that there’s an actual market for it. Prove that you can get clients for it and prove that you can keep clients for it.”
"We always want clients to feel like they’re one step away from talking to me."

Listener Action Items:

Create or refine your SOPs: Start documenting your key business processes, and schedule quarterly reviews to ensure they stay updated.
Review your hiring process: Focus on communication, attitude, and red flags during interviews to ensure you hire the right people for your team.
Test your business ideas: Before investing significant time or money, run tests to ensure your product or service has a viable market.
Optimize customer service: Balance automation with personal touches to ensure clients feel valued and heard.

Resources & Links Mentioned:

Free SOPs for SEO: TrioSEO.com/SOP
EcomBalance (E-commerce bookkeeping): EcomBalance.com
Nathan Hirsch: Linked In

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