Entrepreneur's Handbook How To Grow Your Newsletter Fast On The Hottest Platform w/ Tyler Denk | Beehiiv
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Sep 3, 2023 
In this engaging discussion, Tyler Denk, CEO and Founder of Beehiiv, shares insights from his journey at Morning Brew, where he helped grow their subscriber base from 100,000 to 2.5 million. He discusses innovative strategies for building engaging newsletters, the importance of a unique voice, and effective SEO techniques. Tyler also dives into maximizing referrals and crafting tailored content solutions for creators. With Beehiiv's rapid growth just 18 months in, he highlights the future of newsletter innovation and the focus on quality content.
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Morning Brew Growth
- Tyler Denk joined Morning Brew in 2017 as the second employee, contributing to product, engineering, and growth.
- He built their referral program, website, CMS, and ad platform, witnessing growth from 100,000 to 3.5 million subscribers.
Email-First CMS
- Existing CMS platforms were primarily web-focused, not optimized for email-first media companies like Morning Brew.
- Building an in-house solution allowed for email-specific content creation, addressing the limitations of retrofitting existing software.
Integrated Newsletter Platform
- Legacy email platforms were costly and designed for e-commerce, not content creation.
- Building a custom system enabled efficient content creation, audience development, and monetization, driving Morning Brew's success.