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The author of the newsletter started it because he felt a need to reconnect with the data side of things. He started writing the newsletter as a way to stay involved and to continue learning. The author enjoys reading a lot and sees the newsletter as a way to share insights and learnings with others. He believes that data sharing and efficient data integration will be major challenges in the future, and he sees opportunities for startups to provide value-added solutions in this area. The author shares some advice for aspiring data engineers, including the importance of understanding how businesses function and the need to have a strong foundation in SQL and Python. Overall, the newsletter provides a platform for the author to share thoughts, insights, and observations in the world of data engineering.