338. The Secret to Buying Commercial Real Estate WITHOUT Cash

Key Takeaways:

You can enter commercial real estate without large cash investments by solving specific problems for property owners.

Three core principles for entering commercial real estate:

Define a clear transformation statement

Package your unique value proposition

Know your monetization model from the start

The commercial real estate "flywheel" strategy:

Find a struggling asset

Solve the property's problems

Get compensated through fees or equity

Use the success as a track record for future deals

Types of prospects:

Cold: Unaware of potential ownership opportunities

Warm: Struggling with property management

Hot: Have capital but need operators/deals

Specific strategies to add value:

Improve property marketing

Renovate and upgrade spaces

Reduce operational expenses

Build tenant relationships

Increase rental rates

Entry points can include:

Leasing expertise

Property management

Deal sourcing

Partnership development