Inside Les Deux’s data playbook

This is the first episode of Retail Eye-Openers, a three-part podcast series produced in collaboration with Impulso. The series explores how data sharing and retailer partnerships drive sell-through and reduce overstock.

In this conversation, Konrad Olsson speaks with Morten Kristiansen, Chief Commercial Officer at the Danish fashion brand Les Deux, about how the company builds its growth on close retailer relationships, a trusted “mothership” of data, and pragmatic technology adoption — and why relying too heavily on data alone can be a mistake.

Host:

Konrad Olsson, Editor-in-Chief and Founder, Scandinavian MIND

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Scandinavian MIND is a media platform and consultancy operating at the intersection of lifestyle industries and tech. 

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