How To Build a Marketplace Unicorn 🦄 | Sennder & Idealo About Marketplaces | One2Hero with Project A

Newsletter & Upcoming Events:https://lu.ma/afounderspodcast

a founders podcast:

Spotify:https://open.spotify.com/show/7d65emK6cFX4mGv232zH3y?si=560dd46d1a774093

Apple:https://podcasts.apple.com/us/podcast/a-founders-podcast-with-thimo-gleitsmann/id1618608830

In this live podcast, we explore the key factors behind successful marketplaces. Martin Sinner, Managing Director and Founder of Idealo, provides insights from a B2C perspective, while Julius Köhler, Managing Director and Co-Founder of Sennder, shares his experience in the B2B space. To round out the discussion, Philipp Werner, Partner at Project A, offers an investor's perspective on what makes a marketplace scalable and sustainable.

A sneak peek to the tldr:

𝗕𝗼𝘅𝗲𝘀 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲:• Is the market big enough?• Is the market highly fragmented?• Is there friction or high transaction costs?• Is there information asymmetry or a lack of transparency?• Does this lead to frustration?𝗛𝗼𝘄 𝘁𝗼 𝘀𝗼𝗹𝘃𝗲 𝘁𝗵𝗲 𝗰𝗵𝗶𝗰𝗸𝗲𝗻-𝗮𝗻𝗱-𝗲𝗴𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺?• Onboard one side for free.• If there are supply constraints: hustle.• Streamline and add value to the transaction.• Start by solving one side’s pain points with software/services to build trust.• If you have VC money, consider sacrificing some margin (careful...).

Follow the panelists on LinkedIn:

Julius Köhler, Sennder:https://www.linkedin.com/in/julius-koehler-b68a4494/

Martin Sinner, Idealo:https://www.linkedin.com/in/martinsinner/Philipp Werner, Project A:https://www.linkedin.com/in/wernerph/

Thimo Gleitsmann, Host:https://www.linkedin.com/in/thimo-gleitsmann-0060a4221/

Our co-host Project A:https://www.project-a.com/

Our Media Team:https://www.linkedin.com/in/antonio-alves-gruner-5a0740209/

• 00:00:00 Intro
• 00:01:25 Panel
• 00:38:12 Q&A