Christina Stahl, co-founder of AMELI Zurich, shares how she bootstrapped a premium handbag brand to over 50'000 sales across 60 countries. She explains how to test demand fast, grow with limited resources, and avoid early-stage mistakes.
Key takeaways:
- Build a community before launching
- Validate demand with scrappy prototypes
- Know when to hire experts vs. do it yourself
- Focus on “done” over perfect
- Stay energized while scaling
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