Shane Hamilton, "Supermarket USA: Food and Power in the Cold War Farms Race" (Yale UP, 2018)

This episode of the New Books in Economic and Business History is an interview with Dr. Shane Hamilton, Senior Lecturer in Management at The York Management School, University of York. There he teaches Strategy and Business Humanities. He is the author of Trucking Country: The Road to America's Wal-Mart Economy (Princeton, 2008) and he is associate editor of Enterprise & Society and co-editor of the book series American Business, Politics, and Society of the University of Pennsylvania Press. He has published articles on food and agribusiness in different journals such as the Technology & Culture, Strategic Entrepreneurship Journal, History of Retailing and Consumption, Enterprise & Society, Business History Review, and Agricultural History. Today our interview is centered around Professor Hamilton’s latest book Supermarket USA, Food and Power in the Cold War Farms Race (published by Yale University Press in 2018). 

America fought the Cold War in part through supermarkets—and the food economy pioneered then has helped shape the way we eat today Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American‘ style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold War, and how that has shaped our current food system. The widespread appeal of supermarkets as weapons of free enterprise contributed to a “farms race” between the United States and the Soviet Union, as the superpowers vied to show that their contrasting approaches to food production and distribution were best suited to an abundant future. In the aftermath of the Cold War, U.S. food power was transformed into a global system of market power, laying the groundwork for the emergence of our contemporary world, in which transnational supermarkets operate as powerful institutions in a global food economy.

I recommend you visit Dr. Shane Hamilton’s website to learn about all his publications.

Paula De La Cruz-Fernandez is a consultant, historian, and digital editor. New Books Network en español editor. Edita CEO.

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