Social Currency with Sammi Cohen Rebecca Minkoff on Building a Fashion Empire, Fundraising Myths and Tupperware Parties
Dec 23, 2025
Rebecca Minkoff, an innovative fashion designer and advocate for female entrepreneurs, shares her gritty journey from a $3.25/hour intern to founding a renowned brand known for hits like the Morning After Bag. She reveals the serendipitous moments that shaped her career and discusses the realities of navigating a crowded fashion landscape. From avoiding VC pitfalls to exploring unique customer acquisition strategies like Tupperware parties, Rebecca offers invaluable insights for aspiring founders while tackling modern challenges in accessible luxury.
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How The Morning After Bag Broke Through
- Rebecca Minkoff carried a sample “morning after” bag after it missed a movie placement and was stopped by women who loved it.
- Daily Candy coverage and an initial $55.95 price point turned it into rapid sellouts and momentum.
I Love New York Tee Sparked Her Start
- Rebecca made an I Love New York tee that Jenna Elfman wore on Jay Leno, which flooded her with orders.
- She donated profits to the Red Cross and used the moment to get direct access to editors and buyers.
Find Product‑Market Fit Before Raising
- Do not raise capital before you find product-market fit; focus on proving demand and profitability first.
- Grow slower and scrappier so you sell less equity later on better terms.