Hi everyone! We're back with something a little different, fun and fast. Sorry about the sound on my side, it's totally my fault and we've since fixed it for future episodes, but I had a glitch connecting my microphone for a few episodes. Forgive me!!

This is a BONUS 10-min. episode with Jess Goss on how to find your content "tilt" and differentiate from a sea of sameness. Jess joined me from Australia and it was midnight her time, so you KNOW this is gonna be good. Jess is Marketing Director at Tribal Habits (ed-tech). She’s a marketer, designer, and developer. We met on Tuesday’s Demand Gen Live with Chris Walker (so many cool people, you should check it out).

Here's what we hit on:

Different is important, but RELEVANCE is key - you need to fill a need;

Some ideas on how to find your content tilt;

Stop looking at what others are doing, and start with having a deep understanding of your customer so you know exactly what they'd find helpful.

You can find Jess on LinkedIn: www.linkedin.com/in/jess-goss 

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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!