The Filter Koffee Podcast Taking Kho Kho to the World with Tenzing Niyogi
Apr 30, 2021
01:13:27
In this episode, Karthik speaks with Tenzing Niyogi - CEO of Ultimate Kho Kho about what it takes to start a new sports league in India. Kho Kho is one of the most widely played, indigenous sports from India and it has a history that is more than a hundred years old. Tenzing and Karthik talk about the sporting culture in India, what it takes to make grassroots-level changes, and the role of federations and brands. They talk in detail about the journey of the Ultimate Kho Kho league, about making the sport television-friendly, and how the restrictions of a stadium actually help them innovate the format itself. Tenzing also talks about the opportunity that exists in Kho Kho to level the playing field for both men and women players.
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