Marketplace Tech From 'rizz' to 'unalive': How social media algorithms are changing the way we talk
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Jul 15, 2025 
In a captivating discussion, Adam Aleksic, a trained linguist and the brain behind the 'Etymology Nerd' persona, explores the concept of 'algospeak'—the new internet slang shaped by social media algorithms. He breaks down how these algorithms not only influence language but also impact communication styles, especially among younger generations. From euphemisms like 'unalive' emerging from censorship to the paradox of language trends driven by virality, Aleksic highlights the intricate dance between evolving slang and social dynamics.
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Definition and Impact of AlgoSpeak
- AlgoSpeak started as euphemisms like "unalive" to avoid censorship on social platforms.
- Algorithms now broadly shape language creation, spread, and group communication online.
Algorithms Accelerate Language Change
- Algorithms drive rapid language innovation through censorship, attention hacking, echo chambers, and meme amplification.
- These forces create faster and unique language evolution compared to offline processes.
Swifties' Unique Slang and Viral Memes
- Swifties create unique slang like couple names and "gay lore" as in-group language.
- Some slang, like "I'm in my blank era," escapes the community and becomes widely used memes.
