The Hustle Daily Show

An inside look at Taco Bell’s early retirement community

Aug 22, 2024
Taco Bell launched a whimsical early retirement community near San Diego, allowing loyal fans to relax like retirees. Attendees enjoyed fun games, taco-themed sound baths, and a nostalgic atmosphere reminiscent of a country club. The initiative highlighted Taco Bell's unique marketing approach and deep connection with younger consumers, even as some attendees questioned the limited menu options. Meanwhile, pumpkin spice lattes made an early debut, and Ford pulled the plug on an EV project, keeping the business world buzzing.
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