The Biz of Nonprofit Consultants 12: The Power of Specializing - Leah Roman’s Public Health Consulting Success
One of the things I teach in my coaching programs is that you can position your nonprofit consulting firm in the marketplace by specializing by the work you do, niching by who you do it for, or both! Our guest today has found success by specializing! Leah Roman, of Roman Public Health Consulting, joins me to share her path from accidental consultant, who did lots of different types of work for public health nonprofits, to SPECIALIZING in e-learning solutions for adult learners.
While Leah has always maintained a referral based business, she found that once she specialized from doing many different types of work for clients to only offering instructional design support, that the QUALITY of her referrals increased.
Leah’s desire to create community and serve others has followed her in every role, so naturally she founded and continues to host a free community for public health consultants that has been fostering collaboration and connection for several years.
Also, it was lovely to hear how Leah’s Mom's work in healthcare inspired her career path and that she remains one of her biggest supporters and fans!
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