People by WTF Nikhil Kamath x Netflix Co CEO, Ted Sarandos: Why Local Stories Win Global Audiences | People by WTF | Ep. 10
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Jun 7, 2025 
Ted Sarandos, Co-CEO of Netflix and a key player in its evolution, shares insights from his 25 years at the helm. He reflects on Netflix's journey from DVD rentals to a streaming powerhouse, highlighting their successful partnership with the Indian market. Sarandos discusses spotting trends in storytelling, the rise of binge-watching, and the importance of authentic local narratives. He also compares cultural attitudes towards subscriptions in India and the U.S., offering a masterclass in how innovative strategies can redefine consumer experiences.
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Ted's Early Bond With Shah Rukh Khan
- Ted Sarandos met Shah Rukh Khan early in his visits to India and they developed a friendly relationship.
- They dined together in India and Los Angeles, deepening their collaboration and understanding.
Netflix Fixed Blockbuster's Pain Points
- Netflix eliminated late fees, the biggest pain point at Blockbuster, by allowing users to keep movies as long as they want.
- They offered a vast selection and personalized recommendations, turning choice into a human experience.
Local Stories Win Globally
- Authentic local storytelling is the most globally valuable despite seeming unintuitive.
- Shows like Squid Game succeed globally because of their genuine cultural perspective and universal themes.
