TEI 032: Creating a Corporate Culture for Design Thinking-with Nathan Rosenberg

Global Product Management Talk is pleased to bring you episode 032 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Nathan Rosenberg is the person who executives turn to for advice. He has worked with more than 100 of the 1000 largest companies in the world and has been founder or CEO of 5 companies. As an example of his experience, he provided innovation consulting that led a well-known consumer goods company to add $200M of revenue in year 1 of acting on his advice. He is co-authoring a chapter in PDMA’s “Design and Design Thinking” book titled “Leading for a Corporate Culture of Design Thinking.” Nathan describes 4 stages of transforming corporate culture to enable design thinking: Stage 1: Reveal the already existing culture in your organization and analyze it thoroughly.Stage 2: Unhook from the existing culture. The company has the ability to let go of things that are not helping the organization as a whole.Stage 3: Pay attention to the market space and where it is heading. Don’t try to adapt your company to what the market looks like at the present time because the market is always shifting.Stage 4: Implement the new culture through new processes, systems, and structures.