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We usually think of marketing as explicitly publicizing our services, products, and programs. However, that might not be enough to grow your business. Do you share your expertise and insights on public platforms? And no, we don’t just mean your website. Spice up your marketing strategy by looking into thought leadership and content marketing. Before you know it, you’ll have a group of people who value your insights and what you have to say.

In this episode, Stephen Pope joins Moshe Amsel to talk about how thought leadership can be a crucial part of your marketing strategy. It takes time, dedication, and consistency to build a community that can help your business. It might be tough, but the work you put into it is worth it. Remember, focus on your message and the value you want to share with the people around you.

If you want to know more about the ins-and-outs of thought leadership, then this episode is for you.

Resources mentioned:

This episode is sponsored by Smith.ai. Curious how you can use a receptionist service at your law firm? Download the Smith.ai free eBook: Are you Lawyering or Laboring? 7 Steps for Running a Highly Productive Law Firm with Virtual Receptionists.

This episode is sponsored by Get Staffed Up. Learn more at www.getstaffedup.com/VIP

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Dream Builder Financial — Everyone starts somewhere. This show was my first attempt at podcasting.

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