Who owns Shakespeare? The English? The tourist industry? The world? Branding and Graphic Designer Teresa Monachino goes in search of the 21st century phenomenon that is William Shakespeare and uncovers his contradictory brand values, with the help of a distinguished cast: Rev Dr Paul Edmondson from the Shakespeare Birthplace Trust, Nick Eagleton and Katharina Tudball from SuperUnion Greg Doran, Artistic Director of the Royal Shakespeare Company Vikki Heywood, Outgoing Chairman of the Royal Society of the Arts Chino Odimba, Writer Professor Michael Dobson, The Shakespeare Institute Duncan Lees, Warwick University Michael Pennington, Actor, Director, Writer and Founder of the English Shakespeare Company Alicia Maksimova, Filmmaker Wind up Will Producer: Ellie Richold.