Working on things you care about, close to the people you love, in a business with ethics and morals aligned with your own seems a straightforward ambition. Until the result is a leadership position in a global $1bn company that’s driving conscientious business around the world.

Dane O’Shanassy is Patagonia’s Country Director, Australia and New Zealand. The decisions he makes for the business today are led by Patagonia’s founder Yvon Chouinard’s earliest choices. The conscientious objectives that drive both incredible revenue for the business and ongoing positive change for planet earth.

“It's very much a simple mission, but one that I've never seen as present and lived in anywhere else I've worked. The mission itself is, ‘We're in business to save our home planet’. I've never been in an organisation that really takes its accountability to the mission as seriously as it does here.”

DListen in as Vince and Dane discuss why Patagonia will repair a competitor’s product, growing up in Torquay in the 80s packing boxes for Rip Curl and how transparency and accountability are key to success today.

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Designing corporate activism with Patagonia Aus & NZ Director Dane O'Shanassy