Is this a turning point for the wine industry?
Data shows export volumes are expected to grow 4% to 285 million litres in the year to June 2025.
Export revenue is also forecast to lift to $2.4 billion by 2029.
Hawke’s Bay Winegrowers CEO Brent Linn told Mike Hosking Hawke’s Bay is more domestically focused, with production to export only representing 25% of their market.
He says that they’ve built their pedigree on the premium end of the market, and they have noticed some return to purchases of the Hawke’s Bay brand.
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The Mike Hosking Breakfast