Golf IQ

Recapping the PGA Show and previewing the year ahead

9 snips
Jan 28, 2026
They unpack what surprised them at the PGA Show, from industry turnout to shifting demo formats. They highlight standout non-club gear, a $200 compact launch monitor, and emerging simulator tech. They discuss quieter tour signings, trends toward lower launch and spin in drivers, and plans for expanded gear testing across clubs and balls in 2026.
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ANECDOTE

Parking Garage Misadventure

  • Jonathan Wall got lost in an Orlando parking garage and nearly considered a risky jump.
  • He later praised Cristini's, an off-the-radar Italian spot he and Uncle Gene enjoyed.
INSIGHT

Show Attendance Signals Industry Strength

  • PGA Show attendance surged, signaling strong interest and a healthy industry outlook.
  • Jonathan Wall and Uncle Gene saw crowded halls and many influencers driving attention to golf.
INSIGHT

Demo Day's Decline Continues

  • Demo Day attendance and OEM presence were light despite good weather.
  • Major brands increasingly skip demo setups, shifting focus to indoor launch-bay experiences.
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