Rita McGrath is a popular speaker, an author and a long time faculty member at Columbia Business School. She's been on the Thinkers 50 ranking for global management thinkers for more than a decade, and recently was ranked the number one thinker in strategy. In our conversation we look at the temptations and delusions of certainty; the power of Discovery Driven Planning; how to work back from the future; and why intelligent failure is a critical component of success.
