The Colin and Samir Show How we built The Colin and Samir Show
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Jan 13, 2022 Colin and Samir reveal their transformative journey to becoming full-time content creators. They candidly discuss the challenges of audience retention and financial pressures while launching a new channel. Highlights include their pivotal opportunity with Samsung and the impact of the pandemic on creativity. They emphasize the significance of niche specialization for monetization and the importance of teamwork in production. Finally, they reflect on the shift towards authenticity in content creation, inviting listeners to engage in their growth.
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Early Financial Struggles
- Colin and Samir reflect on their early struggles, including a net loss of nearly $19,000 in 2019.
- This period was marked by stress and confusion despite prior success in the YouTube space.
Content-Market Fit
- The hosts emphasize the difficulty of balancing creative work with financial stress.
- They also highlight the importance of finding "content-market fit," similar to product-market fit.
Near Shut Down and Unexpected Advice
- Samir almost shut down their business bank account due to lack of success.
- Colin considered a job with the Philadelphia 76ers despite not being a basketball fan.