The Prof G Pod with Scott Galloway Office Hours: Rebranding Climate Change, MBA Applications, and Lowering Your Economic Burn
Jul 11, 2022
The discussion kicks off with the pressing need for climate change to be prioritized in business, suggesting that fear-based strategies aren’t cutting it. A listener’s query about moving to an affordable city sparks a deeper exploration of financial freedom and family obligations. Transitioning to the world of MBA applications, Scott provides invaluable advice for non-traditional students and reassures listeners that diverse experiences are as important as prestigious résumés. The conversation blends practical guidance with personal anecdotes, creating an engaging exploration of these pressing topics.
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Climate Change and Fear-Based Marketing
- Climate change is a serious issue, but fear-based marketing may not be the most effective long-term strategy.
- People often perceive climate change as a distant threat, making them less likely to take immediate action.
Rebranding Nuclear Power
- Rebrand nuclear power to improve its image and promote it as a viable solution.
- Consider a name like "elemental power" to disassociate it from negative connotations.
Tesla's Climate Change Branding
- Tesla successfully branded itself as a climate change solution, driving up its stock valuation.
- However, many EV companies have been investigated by the SEC for exaggerated claims, highlighting the potential for fraud.