157. Scaling Your Agency to 8 Figures, with Jason Swenk

Are you prepared to take your agency to the next level?

In this episode of the Innovative Agency podcast, guest Jason Swenk discusses scaling your agency from the first stage to 8 figures. Jason is a highly sought-after agency advisor and the host of the Smart Agency Masterclass podcast. During our conversation, he shares his expertise on acting as the true CEO of your agency, productizing solutions, and defining your niche.

What you will learn in this episode:

• What is the biggest challenge for entrepreneurs in the first stage of growing an agency
• How narrowing your focus gives a greater opportunity to increase prices and efficiency
• Why client expectations and value of services should be accounted for in pricing
• How replicable processes and expertise are the keys to building an agency to exit
• How to transition from an agency owner to acting as a true CEO
• Why do many entrepreneurs often experience a sense of depression when transitioning to CEO
• How to productize solutions for clients in your agency, and why it's important to allocate a separate team and resources for your product

Bio

Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is an in-demand advisor to agencies, helping them scale by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, and Lotus Cars, and eventually lead to selling his agency.

Jason currently hosts the Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now.

Resources:

• Website: https://jasonswenk.com/
• Podcast: http://smartagencymasterclass.com
• Facebook: http://www.facebook.com/jasonswenk
• Instagram: https://www.instagram.com/jswenk
• Linkedin: https://www.linkedin.com/in/jasonswenk
• Medium: https://medium.com/@jswenk/