On World Hijab Day, Business Daily's Emb Hashmi explores the enormous market in modest fashion and in particular the hijab. We meet four women who wear the hijab in their own way and also make a living out of modelling, making and selling hijabs.
Dr Sana Askary, founder of Yumin Hijab tells Emb that when she decided to wear the hijab a few years ago she couldn’t find one she could wear comfortably so she designed her own and now runs a hijab business which she’s hoping to expand this year.
Shazrina Azman aka Mizz Nina was an award winning Malaysian singer songwriter but a chance moment on Hajj pilgrimage made her realise she wanted to dress more modestly. Sharzina adapted her already very successful fashion business to more modest clothing designs and left her free hair look behind to wear the hijab.
Lalla Mariah al-Idrissi is a model and filmmaker and tells us she’s considered a model with hijab she's considered a model with hijab because the hijab is such a significant part of her appearance and Eniya Rana a modest fashion influencer based in London and married mother of 5 describes how she creates very relatable online content for a growing global female audience.
Presenter/producer: Emb Hashmi
(Photo: Dr Sana Askary and friends; Credit: Yumin Hijabs)