The Business of College Consulting Systems, Specialties, and Success: Lisa Hillhouse's Journey
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Lisa Hillhouse shares her journey from Air Force officer to successful independent educational consultant, highlighting how she built a thriving college consulting business with a military specialty focus. Lisa shares how she:
• Leveraged background in Air Force admissions to create a specialty in military academy and ROTC applications
• Established strong business systems from day one with help from a business consultant
• Built a support team including essay editors, former military officers, and a student success manager
• Created a sustainable marketing strategy through conference presentations and word-of-mouth referrals
• Developed relationships with high school counselors by volunteering and sharing resources
• Implemented careful time tracking and package pricing to ensure profitability
• Found community through Berkeley Extension program cohort that still meets regularly
• Learned when to say no to clients who aren't a good fit
• Uses technology strategically while maintaining personal connection with students
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