Episode 636: The 7 Highest Converting Strategies That WORKED In Our Launch This Year
Sep 18, 2023
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Discover the 7 highest converting strategies that led to a record-breaking product launch. From giveaways to optimizing sales pages, learn how small tweaks can make a big difference. Explore the impact of podcasts, engaging sales pages, and creative teasers in digital launches. Plus, delve into strategies for significant growth in social media followers in just 45 days.
Giveaways can boost engagement in launches by incentivizing participation.
Optimizing registration pages can increase conversion rates through simplicity and clear calls-to-action.
Trimming unnecessary content on sales pages can lead to higher conversion rates and sales volume.
Deep dives
Revolutionizing the Registration Page Experience
By enhancing the registration page design, the team boosted the conversion rate from 39% to 43%. Small but meaningful changes like removing redundant words, adjusting color schemes, and streamlining the overall layout significantly contributed to this success. The focus on simplicity, user experience, and clear calls-to-action played a pivotal role in optimizing the registration process.
Elevating the Assessment Experience with Strategic Tweaks
The assessment page underwent crucial adjustments resulting in a jump from 7.3% to 12.3% conversion rate. Key modifications included reducing the number of questions from 15 to 12, enhancing engagement with interactive options, and tailoring the assessment results for clearer guidance. The meticulous revamp not only improved completion rates but also streamlined the process for potential enrollments.
Unlocking Growth through Trimmed Sales Page Optimization
A bold decision to trim 21% of the sales page content led to a 0.34% increase in conversion rate, translating to a significant impact on sales volume. By eliminating redundant content, refining language, and enhancing visual appeal, the team successfully struck a balance between detailed information and concise presentation. This meticulous approach highlighted the power of strategic content curation in driving sales performance.
Observing User Behavior on Sales Pages
Being mindful of where your eyes land on a sales page can provide valuable insights into user behavior. By observing your own reactions and what catches your attention, you can optimize pages for better engagement. This practice of studying successful sales contexts and saving impactful elements like email copies can inform your own marketing strategies.
Importance of Human Interaction in Business
Encouraging direct communication with customers via phone calls or interactions can significantly impact your business growth. Creating opportunities for personal connections can lead to better understanding of customer needs and enhance trust. This approach, inspired by personal experiences and familial teachings, emphasizes the value of human interaction in business success.
In today’s episode, we reveal the 7 highest converting strategies that worked in our most recent record-breaking product launch, and stay tuned as we plan to do another episode where Jen dives further into the additional strategies she implemented to supercharge the launch and take it to the next level!
If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @jameswedmore and @jeunejenni!
In this episode you’ll hear:
The important role that giveaways can play in your launch and the way we used one during this launch to incentivize people to get engaged and complete the material
Which key metrics we looked at to improve the quiz we use and the overall impact doing this had on the launch
A look at our “secret podcast” and the result doing this had during our launch runway, even without specifically talking about BBD in it
Changes we made to our sales page that demonstrates how longer copy doesn’t necessarily equal better copy
Our thoughts on what makes an effective registration page and the one word we removed that made a big difference in the results we got from it
Some specific actions we did to get more people live and watching our training series
An “old-school” strategy we did that was inspired by my father, and that more online entrepreneurs should be using