Leveraging Data in Marketing with Carrie Palin, CMO at Splunk

“Just about every problem needs some data to solve it. We cannot manage what we cannot measure.” — Carrie Palin

What makes a great marketer? Carrie Palin, Chief Marketing Officer at Splunk, shares her experience in marketing and why she thinks every CMO needs a data scientist in their marketing department.

Prior to joining Splunk, Carrie served as CMO at SendGrid, and was the first CMO at Box. Carrie also served as the VP of Marketing for IBM’s Cloud Data Services and Analytics Software Division and spent more than 15 years at Dell in various marketing roles. 

On this episode, Carrie joins us to discuss her career experiences and the leadership lessons she has learned along the way. She also shares advice for new CMOs and what to do when you're a leader in an organization that's being

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