Switch Interviews & Strategic Context with Alli Blum

How can user research inform our user onboarding decisions?? We tap precisely into that with today’s amazing guest, onboarding strategist and SaaS consultant Alli Blum. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.

Visit our website for the detailed episode recap with key learnings.

Show notes

• alliblum.com — Alli’s website
• UI Breakfast Episode 112: Optimizing SaaS Trials with Alli Blum
• Conducting Switch Interviews — an article by Thoughtbot
• JTBD for User Onboarding with Ramli John
• Stop Aiming at Happiness: Unconventional Wisdom for Customer Success — Anna Jacobsen’s Microconf talk
• What is a North Star metric? — a Mixpanel article
• How Long Should Your Pages Be? — an article on stages of awareness by Copy Hackers
• The JTBD methodology by Bob Moesta and Chris Spiek, one of Alli’s recommended resources
• Forget the Funnel by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resources
• Copy Hackers by Joanna Weibe — one of Alli’s recommended resources
• The Mom Test — a book by Rob Fitzpatrick, Jane’s recommendation

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.